Like many organizations, Groupon had on-premises data centers. When a global company like Groupon expanded geographically or rapidly scaled up based on major shopping events, such as Cyber Monday, expanding on-premises environments meant making changes to the operating environment like increasing storage or adding computing processing power. For Groupon to enter new countries, this also comes with data sovereignty, so during Groupon’s early beginnings, this meant creating new data centers in various countries around the globe.
“Twelve, thirteen years ago the Cloud didn't really exist. So, we had to build our own data centers and a lot of the infrastructure to allow a business like ours to scale to hundreds of millions of transactions and work in all these different countries. The Cloud has become a very mature and robust way to do this,” Higginson proclaimed.
Groupon saw the Cloud as a way to scale to match the demands of the business, allowing the company to better leverage its infrastructure dollars, support more technology projects and capture opportunity.