Hyper-Personalized Services Enrich and Influence the Customer Journey

Companies understand how important analytics are, but still struggle to fully tap opportunities to better serve customers. Fragmented customer obscures the larger picture to understand customer wants, needs and behaviors. Once these answers begin to emerge, companies can build accurate and comprehensive customer profiles, and create products and services that anticipate future customers while surprising and delighting existing ones. In this Forbes article Chris Twogood, Senior Vice President of Marketing at Teradata, outlines how having access to all the data, all the time, inevitably expands markets, boost profit margins and completely transforms business.